Criterion One: INNOVATION

The product should be new, adapted or repurposed in a more effective way for its intended use.

What the judges will be looking for:

• Does the product introduce a completely new approach to solving the problem? Or is it an adaptation or improvement of an existing idea?
• Is the product significantly different from solutions already available? Is it new, aspirational, exciting, but practical?

Criterion Two: INSIGHT AND IMPACT

The entrant should demonstrate a real understanding of how their product could help make the lives of people in the UK better. Explaining what the need is and how the product addresses that need.

What the judges will be looking for:

• Does the applicant demonstrate how their product could help make the lives of people in the UK better?
• Does the applicant demonstrate understanding of the issue that their product could help to tackle?
• Has the applicant explored who can benefit from their idea?

Criterion Three: QUALITY AND SAFETY

Entrants should demonstrate an understanding of the relevant safety standards and regulations and how their product will seek to meet them, as well as being of high quality and attractive to users.

What the judges will be looking for:

• Will it be easy to use, safe and durable?
• Does the applicant demonstrate understanding of how the product can be tested to ensure it’s desirable, effective and easy to use?
• Will the product be desirable and functional?

Criterion Four: MARKET POTENTIAL AND FEASIBILITY

Entrants should consider who would buy their product and how much it will cost them to buy it. Entrants should ensure that their product is accessible and affordable to the potential users. Demonstrating an understanding of their target audience and ways to ensure successful commercialisation and the growth potential of their product.

What the judges will be looking for:

• Has the applicant considered and researched possible business models?
• Has the applicant considered how their product could be to taken to market?
• Has the target audience been identified?